Digital Product Creation: Solid Planning Brings Great Results with Less Work

I decided to consolidate lessons 7,8 and 9 because all the topics fit together and can be covered in one medium-sized post instead of three short posts.

​Lesson 7 consisted of a review of the outline I created for my eBook. The purpose of the review was to set an objective for each section of the outline and make sure every subtopic will help the reader accomplish that objective.

digital product creation

Welcome to Lesson 7, 8 and 9 of the Product Creation Masterclass Experiment!

As you can see below, my review led to a lot of markups. It also led to a few new (and possibly better?) ideas. It was time well spent.

Key Takeaways

  1. According to the ConvertKit, most eBooks average 15-20,000 words. Doing some quick math tells me I should aim for about 2 – 3 pages of material for each section of my outline, which will bring the entire eBook to about 40 pages.
  2. Adding more meat to each item helped me get a much better idea of what I want to discuss in each section.

Scheduling Time to Create My Digital Product

The idea of creating a digital book can be a bit overwhelming.

I just said I need to create about 40 pages of material to put in the book. That means I need to write a lot of valuable stuff. The good thing about it, though, is I can create it for the eBook and then reuse it on the blog and in email courses, etc.

But it still takes a lot of writing – and time. Especially while the Product Creation Masterclass is going on because I need to do the writing for my project on top of these posts and the other steps of the masterclass. But all I have is time (see below), so I won’t complain too loudly!

Lesson 8’s goal was to help get all that time scheduled in my calendar so I would actually make progress. While most people in the masterclass have other jobs they have to work their content production around, I am lucky enough to be able to focus on it full time.

But I still need the self-discipline to dig in and get it done. And writing down some goals helps with that. Here’s what I came up with.

​It’s Monday as I write this, so I started my schedule tomorrow:

  • Tuesday – Friday this week: write one section per day. I also want to outline each section before I quit working the previous day so I can just sit down and start writing rather than having to outline first thing.
  • Monday – Thursday next week: edit and finalize one section and write one of the checklists I plan to provide

By the end of next week, the goal is to have the eBook completed. My hope is that by spending 3 – 5 hours per day writing and editing, I can take advantage of batching my work like the lesson recommended to be more effective and efficient.

It Takes a Village to Succeed

When you work alone, it can be hard to have the self-discipline to keep going. Lesson 8 recommended getting an accountability partner or participating in a mastermind group to help with this.

And I agree it can help a lot. If you remember my introductory post of this masterclass, accountability is the very reason I decided to do this experiment.

It seems to be working. The comments I get on these posts and feedback I get through email have really encouraged and motivated me.

The Digital Products Behind the eBook

When I got to lesson 9, my schedule from lesson 8 abruptly went out the window.

​Why? ​Because the masterclass kind of put the cart before the horse in some ways.

​Here’s what I mean.

​In the very next lesson after they asked me to develop a schedule to write the content for my eBook, they tell me I need to have a lead magnet to attract people to sign up for my list. Only problem is – I don’t have the content for that lead magnet either.

Bummer…back to the drawing board.

At their recommendation, though, I’m going to use content from the eBook to be the lead magnet. Here’s how I envision it working; we’ll see if it actually works out this way or not.

  1. Develop a 4 or 5-day email course tentatively entitled, “How to Build an Unstoppable Referral Program without Asking for Referrals.” The course will be made up of 4 blog posts. After the person signs up for the course, they’ll get one e-mail every day for 4 or 5 days that leads them to one of these posts.
  2. Use these 4 or 5 posts as part of the eBook.

Area of concern:  One thing I’m a little concerned about is the topic, though. I may change it. Since my eBook is about increasing a chiropractor’s online visibility, I’m not sure a lead magnet about a referral program is very congruent. Maybe I’ll still do the e-mail course, but change the topic?

Here’s my revised schedule:

  • Today: write and edit one post for the lead magnet
  • Tuesday: write and edit two posts for the lead magnet
  • Wednesday: write and edit two posts for the lead magnet
  • Thursday: consolidate posts into an Ultimate Guide and write a press release announcing it
  • Friday this week through Friday next week: write and edit one section per day on average

So there you have it...what do you think? Please leave a comment.