My Digital Product Development Timeline

My Digital Product Development Timeline

Welcome to Day 5 of the Product Creation Masterclass Experiment!

Every morning this week, I excitedly clicked on the link in my daily my Product Creation Masterclass e-mail. But when I get to the ConvertKit masterclass site, I read through the lesson material and find myself thinking…what now?!

I must be dense or something. I always need to read the lesson two or three times, digest it for a bit and then figure out what task they are actually asking me to complete.

Today was no different. The task was to put time blocks into my calendar over the next 3 weeks to create an event timeline that will get me to a product launch. Great in concept.

Here’s one problem in execution, though…I don’t have a complete picture of the product I’ll be creating, so how can I know how much time to plan?

What's the Major Malfunction?

Here’s a screenshot of part of today’s lesson.

My Digital Product Development Timeline

Another problem with today’s task is oversimplification. In the proposed schedule, I see tasks like promoting your wait list and find beta testers. Both important tasks, but also both tasks that take more than a day – or even a week – to complete.

In the ‘3 weeks to launch’ section, you’re supposed to find affiliates and influencers and connect with them. Then in ‘2 weeks to launch’ you’re supposed to send your affiliate material to your affiliates.

There is no way on God’s green Earth all that can take place in one week.

It’s possible I just got up on the wrong side of the bed this morning, so I’m a little cranky…I’m quickly coming to the realization that 30 days to a profitable digital product is unlikely to happen.

I don’t really blame ConvertKit for the fact that things take longer than 30 days. And while it can be frustrating, I understand they’re trying to give me a proven framework to build my business from. And by instituting a 30-day timeline, they’ve built in a certain amount of urgency and motivation.

But, when I’m feeling this overwhelmed at the end of the first week, it makes me wonder how I’ll feel at the end of next week…

Stay tuned…I did the parts of today's exercise that I could. I just didn't feel like it was a very useful exercise.

Drop a comment below if you have any questions or thoughts on the masterclass so far.